05/04/2012 1991 Reggae Reggae Roots

For years Levi made the sauce from his kitchen in Brixton with the help of his seven children, selling his overwhelmingly popular sauce out of bag on his back.

At 1991's Notting Hill Carnival Levi created a fusion between the food he was cooking and the music he was playing, opening the ‘Rasta’raunt', which was so popular it is now an annual fixture at Carnival. Despite the sauce's popularity it took another 16 years of rejection from banks and businesses to invest in the product who thought it looked and sounded "too black".